Purity Factories, a Newfoundland tradition as joyful as Christmas itself, wanted a fresh yuletide take for its most recent flight of holiday marketing materials. On the wish list – placing Purity top of mind for holiday food shoppers and prompting them to see the ease of incorporating Purity into holiday food and beverage traditions in new ways.
Hitting That Holiday Sweet Spot.
Our elves got busy creating a digital and video campaign that gifted holiday shoppers with inspirational, easy-to-do recipes incorporating a large range of Purity’s baked goods, candies, and beverages. Messaging focused on the ease of elevating your Purity cookies, crackers, candies, and syrups into original holiday showstoppers. The festive campaign cleverly prompted consumers to see Purity products in a new light, while also speaking to those who enjoy their Purity right out of the package. And all they had to do was Pick Up the Purity.