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Munn Insurance

Prime Creative | Munn Insurance Campaign

Promises Made.

The unmatched insurance experience you get with Munn is nothing new to customers in Newfoundland and Labrador. But now, the long-standing family-owned broker was opening their first office off the rock, in Nova Scotia. Back to being a new kid on the block, Munn turned to Prime Creative to prepare their introduction to this lucrative new market. Munn needed to introduce itself to Nova Scotia in a way that translated the company’s brand, and the true value of having a policy with this new player in the market.

Prime Creative | Munn Insurance Campaign

Promises Kept.

Prime crafted a vibrant campaign to introduce Nova Scotians to Munn Insurance, utilizing billboards in high traffic areas of Halifax, along with targeted Google and search display ads, and social media ads. Headlines hinged on savings and service – the pillars of Munn Insurance’s value proposition. With a dedicated landing page and direct mail piece to reinforce Munn’s philosophy of caring and providing the best possible value and savings, Munn’s entrance into the Nova Scotia market was a successful one.

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From the tourism industry, automotive sector, nonprofit organizations, and everywhere in between. Each client has one thing in common – they have a unique story to tell.

Atlantic Toyota Dealers

Prime Creative | Atlantic Toyota Campaign

A Challenging Road.

The Toyota Dealer Association is a complex client in that we served three different bodies at national (TCI), regional (Atlantic Regional Office) and local levels (individual dealers), while remaining directly accountable to a Board of Directors. Prime was tasked with developing five major campaigns focused on driving vehicle sales (retail-driven), with each campaign carefully managed to very strict timelines and budgets, and with no latitude for extensions or overruns. Each campaign had to align and support the overall Toyota brand while being flexible enough to facilitate geographic target market customization as well as cultural language differences between French and English.

Driving it Home.

Making Toyota stand out amongst the competition was our challenge, but Toyota’s own “Kaizan” philosophy (the concept of continuous improvement) inspired us. We defied the conventional industry approach of “Run of Press” newspaper ads, featuring a more dynamic message delivered through different media choices. We developed improvements in Toyota’s marketing mix, including TV partnerships, Free Standing Inserts (FSIs) in newspapers and interactive digital promotions. We also challenged the practice of straightforward French translation of English ads to satisfy the French market and incorporated French cultural expertise at the initial strategy and concept stages.

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Recent Work by Prime

From the tourism industry, automotive sector, nonprofit organizations, and everywhere in between. Each client has one thing in common – they have a unique story to tell.

Tourism PEI

Prime Creative | PEI Tourism Campaign

An Island of Possibilities.

In a sea of tourism and travel messaging, how do you make your location leap off the map? Prince Edward Island Tourism needed to differentiate itself and make its endless options more visible to potential visitors in one appealing package. This was no easy task, since Prince Edward Island is a virtual treasure island of things to do. But Prince Edward Island asked, so we got to work!

Destination Extraordinary.

There is no one reason why visitors come to Prince Edward Island. It’s a combination of things – beaches, cuisine, nature, friendly locals – that meld into one compelling experience. Prime developed a marketing strategy that focused on the “Island” as the proprietary offering. Finding its strength on many levels, the word “Island” not only speaks to the Island’s people, location and geography, but also the offerings and experiences unique to an island province. Print, digital, and out of home marketing executions were anchored to the statement “Add a Little Island.” The message – regardless of the type of travel they are considering, they can have a better, more special experience by adding Prince Edward Island to the mix. The result – overnight stays in the peak season at their highest level since occupancy reporting was introduced in 2005. 2015 also saw increases in both Bridge (2.9%) and Ferry (4.2%) traffic.

Prime Creative | PEI Tourism Campaign

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Recent Work by Prime

From the tourism industry, automotive sector, nonprofit organizations, and everywhere in between. Each client has one thing in common – they have a unique story to tell.

The Gathering Place

Prime Creative | The Gathering Place Campaign

The Need is Real.

The Gathering Place is a St. John’s community health centre that provides food, clothing, medical and dental help, and counselling services to vulnerable individuals. The Gathering Place relies on donations from the community and, with another Newfoundland winter setting in in 2019, the need was greater than ever. This place of kindness and generosity needed a far-reaching awareness campaign to stress the need for donations and the importance of the facility to the community.

Prime Creative | The Gathering Place Campaign

From the Heart, to Hearts Everywhere.

Prime created an awareness campaign that put poignant images of people in need front and centre, showing them in the world in which they live – the streets.  Alone, lonely, cold, and hungry were the dominant images used. The campaign was filmed and photographed around St. John’s to reinforce the presence of people in need among us. TV, radio, print, YouTube, billboards, and public transit spaces were all used to translate the message “More Than Ever, Kindness Wanted.” The campaign was touted for its realistic portrayal of poverty and homelessness. The result was a surge of generous donations to The Gathering Place, with its brand and mission solidified in the minds of viewers.

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Recent Work by Prime

From the tourism industry, automotive sector, nonprofit organizations, and everywhere in between. Each client has one thing in common – they have a unique story to tell.

Harvey’s Home Heating

Prime Creative | Harvey's Home Heating Campaign

The Right Pitch.

With a fixed number of people in their market, the home heating industry generates new business largely by getting consumers to switch from the competition. Harvey’s Home Heating needed a way to differentiate itself from its competitors, with value propositions that made Harvey’s the obvious choice for consumers who wanted a better overall service and savings experience from their current home heat provider.

Prime Creative | Harvey's Home Heating Campaign
Prime Creative | Harvey's Home Heating Campaign

The Obvious Switch.

Prime created a switch campaign with customer-focused appeal and undeniable brand benefits. The campaign focused on service features exclusive to Harvey’s, making them the obvious choice for switchers. Using Harvey’s unmatched Furnace Freedom service contract details as the linchpin, the campaign solidified Harvey’s exclusivity with statements including “Better Than a Warranty” and “Never Pay to Repair or Replace Your Furnace Again.” Google and Facebook ads reinforced the exclusivity of Harvey’s offering and prompted consumers to call and/or visit a dedicated landing page listing all the reasons to switch.

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Recent Work by Prime

From the tourism industry, automotive sector, nonprofit organizations, and everywhere in between. Each client has one thing in common – they have a unique story to tell.

O’Dea Earle

Prime Creative | O'Dea Earle Campaign

A Case for Appeal.

O’Dea Earle, a leading St. John’s law firm, already had a well-established brand translating their presence as a top player in the personal injury landscape. But, with the personal injury playing field becoming ever more crowded, and potential injury case clients becoming ever more selective and self-educated, O’Dea Earle needed a unique value proposition to stand out from the pack. They needed to be the first choice for people’s personal injury fight.

Prime Creative | O'Dea Earle Campaign

A Precedent-Setting Decision.

Prime crafted a new, call-generating campaign for O’Dea Earle that positioned the firm as THE leader in personal injury – a leadership stemming from the lawyers’ ability to identify every unknown, pitfall, and possible setback regarding your personal injury case. O’Dea Earle lawyers were portrayed as the ultimate authority on personal injury; a team ready for every possible scenario with the right solution. Everything’s taken care of, including you. TV ads, Google display and search ads, along with YouTube, social media channels, and billboards were utilized, with messaging stemming from the statement “Every Single Injury” entrenching O’Dea Earle as the experienced, empathetic, and only choice for personal injury representation.

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Recent Work by Prime

From the tourism industry, automotive sector, nonprofit organizations, and everywhere in between. Each client has one thing in common – they have a unique story to tell.

No Change in the Weather

Prime Creative | No Change in the Weather Campaign

Marketing a Musical.

With its melodic, emotional heart set firmly on the shores of Newfoundland, No Change in the Weather is no ordinary musical. And it’s really, really off Broadway. No Change in the Weather had cross-country ambitions and needed a marketing strategy that generated interest among an audience potentially unfamiliar with the music, culture, and history of Newfoundland. But the rules of promotion still applied – generate interest and fill those seats!

Prime Creative | No Change in the Weather Campaign

Success at Every Stage.

Prime prepared a digital campaign to reach a national market. Newfoundland is beloved to those who visit, those who have moved away, and those who are lucky enough to still live here, so we pulled on those expat heartstrings and teased our target market as to why they needed this musical in their lives. Focusing on the music, the people, and the places that move us, we proceeded to raise awareness in populated centres across the province and the country – yet tightly targeting and further utilizing those we knew would become natural ambassadors of the show. The curtain went up to sold out shows in major cities across the country, with sales goals met just halfway through the tour.

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Recent Work by Prime

From the tourism industry, automotive sector, nonprofit organizations, and everywhere in between. Each client has one thing in common – they have a unique story to tell.

Pick Up the Purity

Prime Creative | Purity Factories Campaign

The Wish List.

Purity Factories, a Newfoundland tradition as joyful as Christmas itself, wanted a fresh yuletide take for its most recent flight of holiday marketing materials. On the wish list – placing Purity top of mind for holiday food shoppers and prompting them to see the ease of incorporating Purity into holiday food and beverage traditions in new ways.

Prime Creative | Purity Factories Campaign

Hitting That Holiday Sweet Spot.

Our elves got busy creating a digital and video campaign that gifted holiday shoppers with inspirational, easy-to-do recipes incorporating a large range of Purity’s baked goods, candies, and beverages. Messaging focused on the ease of elevating your Purity cookies, crackers, candies, and syrups into original holiday showstoppers. The festive campaign cleverly prompted consumers to see Purity products in a new light, while also speaking to those who enjoy their Purity right out of the package. And all they had to do was Pick Up the Purity.

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Recent Work by Prime

From the tourism industry, automotive sector, nonprofit organizations, and everywhere in between. Each client has one thing in common – they have a unique story to tell.