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Just Add Purity

Make Your Wallet Happy

To support Toyota’s TV presence during its annual Year End Countdown, Prime created a catchy and upbeat radio spot. The TV spot translated perfectly to radio, acting as an infectious jingle that was informative and the perfect creative accompaniment to the other campaign elements.

Toyota Red Tag Days

Make Your Wallet Happy

To support Toyota’s TV presence during its annual Year End Countdown, Prime created a catchy and upbeat radio spot. The TV spot translated perfectly to radio, acting as an infectious jingle that was informative and the perfect creative accompaniment to the other campaign elements.

Make Your Wallet Happy Television Commercial

We thought a retro TV throwback would be the perfect way to generate traffic for Toyota’s Year-End Countdown. Animated and upbeat, happy wallets reminiscent of 1950s “let’s all go to the lobby” theatre ads showcase the Toyota deals that will make your wallet happy too.

Toyota Make Your Wallet Happy

Make Your Wallet Happy

To support Toyota’s TV presence during its annual Year End Countdown, Prime created a catchy and upbeat radio spot. The TV spot translated perfectly to radio, acting as an infectious jingle that was informative and the perfect creative accompaniment to the other campaign elements.

Toyota Drive Into Spring Event

Toyota Parts and Service

Toyota Parts and Service are proud of their service loyalty numbers. A very high percentage of their customers choose to service their vehicles at their Toyota dealer. Prime developed this campaign to instill doubt in the minds of those Toyota owners who were servicing their Toyotas elsewhere or were considering defecting from servicing their Toyota at their local Toyota dealer. All of these ads were based on facts and served as powerful reminders on how valuable Toyota Genuine Service actually is.

Toyota Parts & Service Campaign

Toyota Parts and Service

Toyota Parts and Service are proud of their service loyalty numbers. A very high percentage of their customers choose to service their vehicles at their Toyota dealer. Prime developed this campaign to instill doubt in the minds of those Toyota owners who were servicing their Toyotas elsewhere or were considering defecting from servicing their Toyota at their local Toyota dealer. All of these ads were based on facts and served as powerful reminders on how valuable Toyota Genuine Service actually is.

Know Your Toyota Television Commercials

You may not know your Toyota inside out, but they do. This 15 second TV spot reinforces the value of trusting your Toyota to factory trained technicians rather than the other guys. The right price. The right know-how. That’s why Toyota’s technicians are the Real Deal.

Northumberland Links Print Ads

Northumberland Links Golf Course

When the time came for the folks at Northumberland Links to start developing a new campaign for the upcoming season, they turned to the team at Prime with the challenge. Oddly enough, after hours of brainstorming, sketching, chatting and even some head-tennis, Challenges is the headspace we landed on for our trusted partner. Simple and refined headlines speaking to the challenges the course offers, paired with stunning custom shot photography, create a campaign just as memorable as the course it promotes.

RockBottom BrewPub & Your Father’s Moustache

RockBottom BrewPub & Your Father’s Moustache

Running social media for any client can be a challenge – let alone that client being one of Halifax’s busiest food & drink destinations – let alone when you multiply that by two! From daily specials and new menu items, live entertainment to vocal patrons, we cover it all for the folks at sister companies Your Father’s Moustache and The Rockbottom Brewpub. They’ve charged the team at Prime to keep their social media in check, and if you ask us, we’re doing a pretty darn good job.

  • Social Media Management
  • Concept Development
  • Community Building
  • Informative Content
  • Photography
  • Video Development
  • Consumer Engagement
  • Contest Development

Destination Dream Job

Hospitality Newfoundland and Labrador

As the voice of the provincial tourism industry, Hospitality Newfoundland and Labrador needed to boost the brand’s profile on social media spaces and promote their Career Awareness and Skills and Knowledge programs. For Career Awareness, Prime crafted engaging social posts that invite users to picture themselves in a local tourism career. For Skills and Knowledge, creative headlines and bold graphics highlight the tangible business benefits of HNL’s various training programs for tourism operators.

  • Social Media Marketing
  • Concept Development
  • Facebook Ads
  • Twitter Ads
  • Instagram Ads
  • Content Development

Screech Rum Digital Marketing Campaign

Newfoundland Screech Rum

This time-honoured local spirit challenged Prime with the task of creating a contemporary and engaging social space for the brand – one that would illustrate to new and existing followers the value of being part of the Screech community. Prime created a vibrant, successful social media presence for Screech with irreverent humour, contests and seasonal content – driving thousands of new followers to Facebook and Twitter.

  • Social Media Management
  • Concept Development
  • Community Building
  • Content Development
  • Photography
  • Consumer Engagement
  • Contest Development

This time-honoured local spirit challenged Prime with the task of creating a contemporary and engaging social space for the brand – one that would illustrate to new and existing followers the value of being part of the Screech community. Prime created a vibrant, successful social media presence for Screech with irreverent humour, contests and seasonal content – driving thousands of new followers to Facebook and Twitter.

Turn Back the Tide Digital Campaign

Turn Back the Tide

Launched by the Government of Newfoundland and Labrador, the Turn Back the Tide campaign is used to increase awareness and understanding of climate change and energy efficiency in the province. To speak directly to users, Prime developed informative and engaging themed content with a heavy local influence, highlighting climate change initiatives and solutions taking place in homes, businesses, schools and communities across Newfoundland and Labrador.

  • Social Media Management
  • Concept Development
  • Community Building
  • Content Development
  • Photography
  • Consumer Engagement
  • Contest Development