Website Design and Development which would Service the Needs of their Clients with a User-Friendly Interface
Respectful and Responsive.
Carnell’s Funeral Home is a cornerstone of the St. John’s, Newfoundland and Labrador, Funeral industry – offering a range of services to meet the diverse needs of their clients. The Carnell’s website serves many purposes, while also balancing many concerns. Like any business, there is a need to promote their brand, products and value proposition, but for Carnell’s there is a special sensitivity to the “sell”. The primary need of the website is to service the needs of the people that visit the obituaries and leave their respects to the families. The challenge was to carefully balance a strong design with an interface which is accessible to users with a significant variation in skills and devices.
Carnell's needed a website that serviced the needs of their clients with a user-friendly interface that was easy to navigate and a design that was respectful of their 200 year history.
Prime designed and developed a website which respectfully promoted the Carnell’s brand, while showcasing their products and services.
We clarified and focused Carnell’s message to consumers, while reinforcing that message with new photography and video that strongly represented the products offered and facility.
Prime took a look and feel that had become dated in design and small in appearance to a website that is strong in every sense. We redesigned every element for clarity, accessibility and beauty.
Prime researched funeral homes across North America to develop an obituary system which would give the client all the options they desired, while designing a customizable look and feel that would celebrate the life of every client. And, while this was done with the goal of maximizing the options for the client, it was also built to be very user-friendly for both the front-end users and the back-end administrators. With each of these options, the design of the obituary page will responsively adapt to the needs of the client’s content, rearranging page elements to maintain the standard of design.