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Prime Creative

Parts & Service Campaign

Atlantic Toyota Print and Media Campaign

Toyota Parts and Service

Toyota Parts and Service are proud of their service loyalty numbers. A very high percentage of their customers choose to service their vehicles at their Toyota dealer. Prime developed this campaign to instill doubt in the minds of those Toyota owners who were servicing their Toyotas elsewhere or were considering defecting from servicing their Toyota at their local Toyota dealer. All of these ads were based on facts and served as powerful reminders on how valuable Toyota Genuine Service actually is.

Know Your Toyota Television Commercials

You may not know your Toyota inside out, but they do. This 15 second TV spot reinforces the value of trusting your Toyota to factory trained technicians rather than the other guys. The right price. The right know-how. That’s why Toyota’s technicians are the Real Deal.

Toyota Work