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Dr. Joy Cluett


For a plastic surgeon, a website is often the face of their business; the first place potential clients encounter. Dr. Cluett came to us when her website needed a refresh to incorporate new imagery, make the site more user-friendly, include more concise copy explaining the various procedures, and generate more client consultations. We would also add the array of exclusive skin care products that Dr. Cluett offers along with complementary social media to increase awareness and bolster her brand in the competitive plastic surgery market.

Prime-directed photo shoots were crucial to this project, with our photographers capturing all the images needed to convey Dr. Cluett’s work with sensitivity and beauty while staying true to her brand as NL’s only female plastic surgeon. Dr. Cluett’s website now serves as a perfect point-of-contact destination for up-to-date information with a navigation that leads prospective clients directly to the procedure they’re considering and easy steps to making a consultation. Online products now have their own section and content is intuitively segmented by breast/face/body procedures.


  • WordPress Development
  • Social Media Strategy/Development
  • Photography
  • Writing

Our Work

Every project has its own unique set of goals and requirements. Behind each, there’s also a great client/agency relationship story too. Take a peek at the challenges we’ve met, the difference we’ve made, and what we can do for you.