Lionel Kelland Hospice
Lionel Kelland Hospice began as an idea, conceived of by caring, compassionate people in a province where no community-based hospice yet existed. Facing a twofold challenge of ground-up fundraising and brand awareness, the Hospice Board came to us.
Our job was to dismantle the stigma and misinformation surrounding hospice care, and instead elevate the care, respect, and dignity the facility would provide. We launched a website that acted as a streamlined donation system and educated the public about the Hospice’s mission. In addition, we produced a compelling social media presence with regular construction updates and kept fundraising top of mind.Since working with the Hospice, we helped them raise almost $8 MILLION! And in Fall 2023, they celebrated opening day – a milestone our team won’t forget.
But, our work wasn’t done yet! We hit the ground running to get the word out with a brand-new admissions-focused website, tour videos to showcase the facility, press releases, digital media, and more. It was our honour to nurture this brand with our own special brand of care, so they can focus on what they do best.
What sets Prime Creative apart is their heart. They approached our hospice not just as marketing experts, but as true partners in our mission, investing in our success as if it were their own. Their valuable insight, attention to detail, and passionate creativity were vital every step of the way, and we couldn’t be more grateful for everything they’ve done for us!
-Peggy Hamilton, Executive Director
Lionel Kelland Hospice
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