Ninepenny Brewing

Background

Even with the explosion of craft breweries across the country, success isn’t always a sure thing. Ninepenny came to us during the Covid-19 pandemic (an uncertain time for most businesses) when they decided to switch from bottles to cans and bolster their online ordering and delivery services. Prime developed more than 20 original pieces of artwork for the breweries line of beer products and the copy to go along with each beer’s story. The result? A beautifully stylized, thematic array of products that promote the unique cultural and geographical connection to Conception Bay South.

The vibrant can designs were the perfect springboard for photo shoots and the launch of an engaging social media presence to highlight the breweries offerings – including branded merchandise. These social media incorporate the can designs and rich historical background of the brewery with a modern edgy flair, keeping fans of Ninepenny in the know about what’s flowing at the taproom plus exciting collaborations with local food trucks, local artisans and more. Overall, Prime’s relationship with Ninepenny has been a refreshing endeavor – one worthy of a toast!

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