Ninepenny Brewing

Even with the explosion of craft breweries across the country, success isn’t always a sure thing. Ninepenny came to us amidst their decision to switch from bottles to cans, hoping to bolster their online ordering and delivery services.

We crafted more than 20 original pieces of artwork for the brewery’s line of beer products,  and the copy to go along with each beer’s unique story. The result? A beautifully stylized, thematic array of products that promote the unique cultural and geographical connection to Conception Bay South.

The vibrant can designs were the perfect springboard for photo shoots and the launch of an engaging social media presence. Our social media needed to appeal to specific audiences – highlighting the brewery’s offerings for curious locals, craft beer connoisseurs with a thirst for something new, and keeping existing Ninepenny fans in the know about what was flowing at the taproom. We incorporated a modern edgy flair across new flavour announcements, food truck collabs, local artisans, and more. Overall, Prime’s relationship with Ninepenny was a refreshing endeavor – one worthy of a toast!