O’Dea Earle, a leading St. John’s law firm, already had a well-established brand translating their presence as a top player in the personal injury landscape. But, with the personal injury playing field becoming ever more crowded, and potential injury case clients becoming ever more selective and self-educated, O’Dea Earle needed a unique value proposition to stand out from the pack. They needed to be the first choice for people’s personal injury fight.
A Precedent-Setting Decision.
Prime crafted a new, call-generating campaign for O’Dea Earle that positioned the firm as THE leader in personal injury – a leadership stemming from the lawyers’ ability to identify every unknown, pitfall, and possible setback regarding your personal injury case. O’Dea Earle lawyers were portrayed as the ultimate authority on personal injury; a team ready for every possible scenario with the right solution. Everything’s taken care of, including you. TV ads, Google display and search ads, along with YouTube, social media channels, and billboards were utilized, with messaging stemming from the statement “Every Single Injury” entrenching O’Dea Earle as the experienced, empathetic, and only choice for personal injury representation.