Newfoundland and Labrador Association of Allied Health Professionals
Newfoundland and Labrador Association of Allied Health Professionals (AAHP) is made up of more than 850 health care professionals caring for the public across more than 25 professions. In 2024, AAHP came to us for an awareness campaign showing who AAHP members are, what they do, and the value they bring to public health care.
Anthemic videos form the backbone of the “We Are Here” awareness campaign, showing AAHP members at work throughout the province providing care. Highlighting as many AAHP professions as possible, the series mentions every profession on the list—ensuring every AAHP member feels seen.
Our team also developed social media components and dedicated web pages for the campaign within AAHP’s existing website. Developing a comprehensive picture of what AAHP does—and translating it clearly to the public—called for our strength in strategic messaging and brand storytelling: knowing how to articulate an organization’s value, how to frame its identity for engagement, and how to build a brand presence that supports long-term growth. This is how we captured the essence of each profession and conveyed why AAHP’s contributions matter now more than ever.
At AAHP, we value trust, transparency, and professionalism – and Prime has delivered on all three. Communication was prompt, timelines were respected, and the team offered thoughtful guidance at every stage. They grasped the complexity of our professions and created messaging that was clear, engaging, and easy to understand. We are so proud of this collaboration, and look forward to continually working with Prime.
–Pamela Toope, Executive Director
Association of Allied Health Professionals (AAHP)
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