Harvey’s
As Harvey’s Agency of Record since 2019, our team has used strategic marketing expertise and a deep understanding of local audiences to help the brand “bring the warmth” in ways that resonate across Newfoundland and Labrador. Supporting a company with roots dating back to 1665 requires thoughtful storytelling, and we have consistently delivered marketing that honours Harvey’s heritage while connecting meaningfully with customers.
In 2025, Harvey’s entrusted us with its most ambitious challenge yet: a complete rebrand uniting its home and business divisions while highlighting expanded offerings such as HVAC products, propane services, and maintenance plans.
Through a comprehensive transformation—spanning logo development, website redevelopment, propane truck design, and dozens of additional assets—we created a refreshed identity that respects Harvey’s past while showcasing what sets them apart today. The result is a familiar yet forward-looking brand grounded in reliability, great service, and locally inspired storytelling.
rebrand / new logo
With a strategic new brand look and feel—including reimagining the original Harvey’s leopard from legacy materials as a modern expression of pride and agility—we carried the refreshed brand consistently across all assets to reinforce a strong, unified brand presence.
Photography
photography by Crockwell Photography
Work
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