O’Dea Earle Injury Lawyers
Every personal injury case has a human story—someone with real hurt and real questions. And behind every successful client–lawyer relationship is trust. Longtime St. John’s firm O’Dea Earle—and longtime Prime client—turned to us to express that truth through a refreshed, resonant brand.
Our longstanding experience in research, brand-building, and storytelling helped shape the perfect refresh for the firm. Extensive research before conceptualization revealed that approachability builds client trust, improves communication, and leads to better client outcomes and satisfaction. As a result, we centred the brand refresh around O’Dea Earle’s trustworthiness, experience, and approachability.
Rounding out the refresh, we also created a jingle and a fully redeveloped, user-friendly website aligned with the renewed brand.
Approachable look & feel
We developed a series of videos for streaming platforms and theatres, along with digital assets that highlighted the firm’s human side more than ever before, reinforcing their role as a caring, knowledgeable, and truly local team.
Photography
photography by Crockwell Photography
Very happy with Prime’s creative team! We engaged them for a brand refresh, and they came to the table with innovative and bold ideas. The team was not only creative but also incredibly easy to work with, delivered on time, and set realistic expectations throughout the process. Their professionalism made the entire experience seamless. We will continue to use Prime for our creative marketing needs.
-David Williams, Managing Partner
O’Dea Earle Injury Lawyers
Work
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